Thursday, April 22, 2010

FoodHotelAsia Singapore

FHA 2010 Visit 1: Wednesday

The Coffee & Tea aisles were quiet.  The stalls were sad and empty since many of the French and Italian coffee company staff were stuck in Europe.  The volcanic ash situation really mucked up a good number of stalls throughout the expo with missing representatives and products that won't make it until Thursday or Friday of the show.

Caffe Vergnano 1882 had none of the Vergnano family there, though one Italy representative was there at least!  He was fortunate enough to have taken a flight a few days earlier to the ash disruption.  Good thing or else we would see an empty stall here too!

The dazzling machinery that comes with Caffe Vergnano Singapore

Elektra's beautiful Belle Epoque.  I would love to have one of these in my future shops or kitchen.

Mr. Foo of Singapore's fabulous artisanal coffee shop, Papa Palheta oogling at coffee machinery and our friend Colin trying not to break it.

Many local brands and dishes, as expected.

Delicious magnificent honey!  Their leatherwood honey was divine.  And Manuka honey isn't as terrible as some people make it out to bee.  I mean, be.

Dragon's Beard Candy isn't new to this Honky*, but wasabi filled ones are!  Seaweed and wasabi go with the flossy delicate candy much better than I expected.  
*Singapore's nickname for Hong Kong natives, not the US definition of honky!

The coconut crab.  Easily one of the biggest, ugliest crabs out there.  I can't remember if I've ever seen it in the flesh at an aquarium before, but this is definitely the first time I've seen it in the fridge.

I'm a French fromage lover at heart, but certain Dutch Goudas can slip their way into my affection from time to time.  The Two Sisters Serafina Gouda has been aged 18 months and is slightly sweeter than your average gouda with a butterscotch-like flavor.  It is fabulously rich for a gouda!  Cheeseland's cheese aren't available in Hong Kong or Singapore yet, but I wouldn't be surprised to find them there soon.  

The Chinese palate isn't used to richer cheeses out there, so Dutch cheeses are one of the best for the beginner to begin his or her cheese exploration with.  In general, Gouda, Edam and Leiden cheese are a bit more mild with a familiar firm texture.  I believe Cheeseland's selection of cheese are great for the Asia market.  Other Cheeseland cheeses I must recommend for both cheese novices and cheese masters: Ewephoria Aged (matured sheepsmilk gouda), Truffle Noir (Italian truffles and cowsmilk gouda), and HoneyBee (goatscheese with a touch of honey).

Cotton candy is relevant to my personal interests. yumyumyumsugar.
See that giant ball he's creating?  Yeah, that was mine.  Now it's in mah belly!

The infamous coffee, Kopi Luwak or Civet Coffee.  I have to admit that the grinds smelled wonderful.  Yes, it's true the coffee beans are harvested from the butts of a cat-like animal from Indonesia.  Yes, that is a box of the civet's raw poop.  And yes, it's the most expensive coffee roast in the world.  om nom nom?
 eat my poop!

All in all, FoodHotelAsia exceeded my expectations so far.  I might even venture to say that I was slightly more impressed by FHA 2010 than HOFEX Hong Kong (2-3 years ago).

[Civet animal photo source: wikipedia]


  1. so kopi luwak is real.... :o I saw it on the bucket list and i was wondering does it really exist. just never knew how to spell it.

    anywho.... awesome site. =]

  2. How much did it cost u to go to this convention?

  3. Wasabe dragon's beard? Did you try any?

    Love the blog. I'm a friend of Adrian's in case you're wondering how I found you. Adding you to my blogroll for sure, I hope I get to meet you when I go back to Singapore!

  4. that espresso machine reminds me of r2d2, haha.

  5. @Sean - Standard admission price for all 3 days was SGD$80

    @Tabitha - I did try the wasabi dragon's beard. It was surprisingly not bad! I still prefer the original though. Thanks for adding Gastronommy to your blogroll. Appreciate it! :)

  6. Hi, pls note that Food&HotelAsia is only for trade professionals from the food and hospitality industry.It is not open to the public.

  7. Hi Victoria, the admission fee was SGD80 for all 4 days of the show, not 3. Pls note that FHA is only open to trade professionals from the food and hospitality industry, no members of the public are allowed. It's been a tradeshow since 1978.

  8. Hi Anonymous. Thanks for the correction. Yes, it was Tues-Friday, 4 days. I had only planned to go for 3 days and mistyped. I'm aware it's only open to trade professionals in F&B, as are most of these F&B trade shows around the world, but thank you for sharing the additional FHA information for other readers who might not have known. I figured it goes without saying.

  9. Hi Anonymous,

    Do you happen to be one of FHA's organisers?

    As with any trade show, I'm sure it is usually most relevant to those in the industry. And naturally, organisers would much prefer to have their target market at the show for greatest mileage.

    In any case, the fact that it is only open to trade professionals is on the official FHA website, if any of Gastronommy/Victoria's readers are/were interested in visiting the show. No need to sound so curt, especially since this is, to date, a post-event review.

    And if anything, don't remain anonymous when stating facts.

  10. Hi all, nope I am not one of organisers. One of my friends recommended this blog to me. Do not have an account so unable to reflect my name. I did not mean to sound curt but since it's been interpreted that way, then my apologies. Anyway, Victoria, congrats on being featured on Female! Hopefully, we will see you on AFC Channel. Cheers!
    -Avilia (this is my name)

  11. Hi Victoria, do you have Part 2 of your post show review? Missed the show this year and wondered how it's different from the past few editions. Been a faithful follower since 2000!

  12. @Avilia Thanks for clarifying for all of us and thanks for the congrats :) I'm actually not planning to follow up with a Part II anymore. This was also my first time to FHA, so I wish I could make a comparison with the past FHAs too! Are you from Singapore?



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