Thursday, March 23, 2017

Updated Biography

VICTORIA CHENG (born New York, United States) is a published writer, digital strategist, presenter and producer. Education: Bachelor of Arts degrees in Journalism (Broadcast), German Language & Linguistics, and studies in Comp Science. Certification in Nutrition. Currently working on: Masters in Nutrition. Watch her on Channel News Asia: This Weekend and MediaCorp Toggle series: Kitchen Invasion. TEDxTalk speaker (Singapore July 2019). She is a boxing instructor at STILL Boxing Singapore.
HONG KONG: She began her career in the Food & Beverage industry in 2006, helming the business development and franchising of start-up restaurant group, Concept Italian Company. Quickly over three years, the group saw numerous accolades for each of their restaurant concepts, notably Duke’s Burger and CaffĂ© Vergnano 1882.
SINGAPORE: Victoria combined her passion and curiosity of the city-state’s bursting F&B scene and became an established writer, food critic and social media personality.
JOURNALISM: Awarded for a co-coverage feature article concerning local farms and sustainable practices in Singapore. She was also the project editor for dining books and a food critic for multiple editions of Tatler Best Restaurant Guides. She is currently a judge on several prestigious restaurant award panels.
EDITOR: Victoria expanded her repertoire by joining the digital publishing space as Singtel's editor-in-chief building from the ground up, Singtel’s first online magazine At its peak, reached more than 20,000 page views a day.
STORYTELLING: Contributing writer for various news and lifestyle publications. Moreover, she consults for a number of the Asia-Pacific region's largest F&B brands on social media marketing, operations, branding and menu development. She directs and produces video content for brands, as well as TV presenting.
BLOG: Originally an outlet for her casual musings, her blog garnered interest amongst the social media community, leading to invitations to conferences alongside Hong Kong’s prominent chefs, journalists and television personalities. Panels include Millennial 20/20Singapore Writer’s Festival.
GAMING: She has been gaming since the 80s, both console and PC. Catch her as a special guest during the launch event of PlayStation 5 Asia.
FITNESS: Victoria maintains an active lifestyle with a 2nd Dan Black Belt with 20+ years of practice in Taekwondo and competition Ballroom Dancesport. Also: snowboarding, diving, horse riding, tennis, and archery. She currently teaches boxing fitness, and regularly trains in boxing.
Victoria’s brand endorsements have included: Adidas, Samsung, Nespresso, Shiseido Professional, SK-II, Cle de Peau Beaute, Google, Clarins, SONY, Razer, Lululemon, and others.

See press coverage here: Press 

See a sample of published articles here: Articles 

Host, Presenter, Panel Speaker

TV and Video cooking demos:
Cooking for Food For Life TV, 4ME, StarHub 109, by Brand New Media.
Electrolux: White Book Series
La Maison Cointreau Regional Finals in Bangkok
Sony Pictures interview with Kevin Hart and Josh Gad
Optimum Nutrition FitterU
Appetite's Great Cookoff Challenge 2012

World Street Food Congress 2015
Betty Crocker SG50 breaks Guinness World Record for largest cupcake mosaic
Finest on Wheels (FairPrice Finest)
Red Cross Singapore 2015
La Maison Cointreau Regional Finals 2015 (Thailand)
Optimum Nutrition Fitness Competition 2014
UOB Summit Launch 2014
Heineken Star Serve x Gastronommy 2014
Social Media Week Hong Kong
Appetite Magazine's Burger Cookoff 2011

- SG50 Music Video by Kevin Ou + MLC Productions: Sam Willows + Jimmy Ye's Come Back to You (actress)
- Action-Comedy Short Film: Impossible (Martial Arts actress, stunts)
- Golden Village TVC by Night Owl Cinematics (actress)
- Drama Short Film by JinnyBoyTV: The Rose (actress)


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