VICTORIA CHENG (born New York, United States) is a published writer, digital strategist, presenter and producer. Education: Bachelor of Arts degrees in Journalism (Broadcast), German Language & Linguistics, and studies in Comp Science. Certification in Nutrition. Currently working on: Masters in Nutrition
HONG KONG: She began her career in the Food & Beverage industry in 2006, helming the business development and franchising of start-up restaurant group, Concept Italian Company. Quickly over three years, the group saw numerous accolades for each of their restaurant concepts, notably Duke’s Burger and Caffé Vergnano 1882.
JOURNALISM: Awarded for a co-coverage feature article concerning local farms and sustainable practices in Singapore. She was also the project editor for dining books and a food critic for multiple editions of Tatler Best Restaurant Guides. She is currently a judge on several prestigious restaurant award panels.
EDITOR: Victoria expanded her repertoire by joining the digital publishing space as Singtel's editor-in-chief building from the ground up, Singtel’s first online magazine www.notatourist.sg. At its peak, reached more than 20,000 page views a day.
STORYTELLING: Contributing writer for various news and lifestyle publications. Moreover, she consults for a number of the Asia-Pacific region's largest F&B brands on social media marketing, operations, branding and menu development. She directs and produces video content for brands, as well as TV presenting.
BLOG: Originally an outlet for her casual musings, her blog garnered interest amongst the social media community, leading to invitations to conferences alongside Hong Kong’s prominent chefs, journalists and television personalities. Panels include Millennial 20/20, Singapore Writer’s Festival.
FITNESS: Victoria maintains an active lifestyle with a 2nd Dan Black Belt with 20+ years of practice in Taekwondo and competition Ballroom Dancesport. Also: snowboarding, diving, horse riding, tennis, and archery. She currently teaches boxing fitness, and regularly trains in boxing.
Victoria’s brand endorsements have included: Adidas, Samsung, Nespresso, Shiseido Professional, SK-II, Cle de Peau Beaute, Google, Clarins, SONY, Razer.
See press coverage here: Press See a sample of published articles here: Articles
Host, Presenter, Panel Speaker
Including TV and Video cooking demos: Cooking for Food For Life TV, 4ME, StarHub 109, by Brand New Media. Electrolux: White Book Series ToTT TV La Maison Cointreau Regional Finals in Bangkok Sony Pictures interview with Kevin Hart and Josh Gad Optimum Nutrition FitterU Appetite's Great Cookoff Challenge 2012
Events: World Street Food Congress 2015 Betty Crocker SG50 breaks Guinness World Record for largest cupcake mosaic Finest on Wheels (FairPrice Finest) Red Cross Singapore 2015 La Maison Cointreau Regional Finals 2015 (Thailand) Optimum Nutrition Fitness Competition 2014 UOB Summit Launch 2014 Heineken Star Serve x Gastronommy 2014 Social Media Week Hong Kong Appetite Magazine's Burger Cookoff 2011
Acting: - SG50 Music Video by Kevin Ou + MLC Productions: Sam Willows + Jimmy Ye's Come Back to You (actress) - Action-Comedy Short Film: Impossible (Martial Arts actress, stunts) - Golden Village TVC by Night Owl Cinematics (actress) - Drama Short Film by JinnyBoyTV: The Rose (actress)