Saturday, March 25, 2017

Advice for Social Media Influencer Wannabes

This is not a hate post. This is sincere advice as someone who also works on digital strategy behind the scenes, including engaging social media personalities for companies.

Influencer Wannabes: Ordinary people whose sole purpose is to be online famous and freeload with sponsored goods or services. 

protip 1: Don't caption every single post with an ad (giveaways, product listing etc). What is this, an online catalogue? 
protip 2: Don't post about anything under the sun just because it's free. You lose credibility. 
protip 3: Be real–tell us about you! Or be entertaining. Or be informative. Have some substance. 

Because people aren't stupid. You aren't "influencing" anyone with your boring Instagram ad. Smart marketers will eventually know how to differentiate numbers vs actual influence (or sales conversion rate). 
Show or write something real about yourself... Or is being an empty-headed narcissistic greedy fameseeking freeloader all you are? (on second thought, I guess that's still a lot of things to be! )

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